• Say Hi to The Casper Egotist

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    We've got a new sibling out in Wyoming, The Casper Egotist. WTF is going on in Wyoming? We don't know either, but this is where we'll find out.

    Follow them on Twitter: http://twitter.com/casperegotist

  • The Nerdery Launches The Nerd Drive: A Recruiting Campaign to Hire 100 Nerds in 100 Days

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    The Nerdery has its headquarters in Minnesota, where the unemployment rate is two percent below the national average — but the jobless rate is miniscule everywhere among skilled web professionals. Bottom line: The Nerdery needs more Nerds — and eventually, maybe all of them. For now, The Nerdery is rallying the community at-large to support its Nerd Drive to hire 100 Nerds in 100 days.

    Anyone referring a nerd they know will earn $100 if their referral gets an interview — and their referral bonus grows to $500 after their nerd has worked 90 days for The Nerdery. Much like a PBS member drive, thank-you gifts for supporters will escalate in value. Anyone who simply refers a nerd will be sent an “I Love Nerds” pocket protector; they’ll be rewarded with a mug if their referral follows through and applies for a Nerdery job.

    With offices in Minneapolis, Chicago and Kansas City, The Nerdery has made Inc. magazine’s list of fastest growing private companies in its first five years of eligibility, and has roughly doubled its staff and revenue almost every year since its founding by three programmers in 2003.

    We do indeed love our Nerds locally, but this seems like a genuine opportunity for Nerd bliss — or at least for you to get some shiny swag out of referring a Nerd The Nerdy's way. Give it a look.

  • Etsy Finds: Typographic Orlando Map

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    This typographical map of Orlando is composed entirely out of the landmarks, areas and streets that make up this beautiful city. The map extends from the University of Central Florida to Lake Apopka to Walt Disney World and down to the Orlando International Airport.

    http://www.etsy.com/listing/112605641/orlando-typographic-map

  • Evok Seeks Account Manager

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    This job post has been up for over a week now, but we wanted to make sure you didn't miss it.

    http://www.theorlandoegotist.com/jobs/full-time/evok/account-manager

  • VW 'Senior Rebels'

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  • Go Pro Hero 3

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  • PUSH Rebrands Old Chicago

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    PUSH recently completed a superb rebrand of the casual-dining restaurant chain Old Chicago.

    Utilizing their research and recognizing the need to distinguish the brand outside of the competition, Push created an entire brand language and hierarchy that included brand positioning to best represent the future of Old Chicago.

    Every decision made after that point was designed with that language and hierarchy in mind—including a new logo, descriptor (changing from “Old Chicago 110 Brews, Pasta & Pizza” to “Old Chicago Pizza & Tap Room”), new interior and exterior designs, new graphics, new food and beer menus, new employee uniforms, an interactive, digital beer menu, new HR management guides and an updated internal communications plan—all working together to create the “new” Old Chicago.

    The first location of the restaurant’s rebranding efforts has seen positive results since it implemented the rebrand in early 2012. Specifically, the location has since seen a top line same store sales gain of 20%, with an average increase of lunch sales by 31% and weekend sales by 33%. The rebranding of additional locations are currently underway.

    See more great examples of this rebrand on the PUSH blog.

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