Beloved Receives National Gold ADDY

Beloved, a full-service advertising agency based in Orlando, Florida, was honored with a national Gold ADDY® Award at the recent ADDY® Awards Gala held in Austin, Texas.

Of all the national entries, Beloved was one of seventy-nine gold ADDY® winners and the only agency of the 104 submitted from its district competition, to win a gold at the national level. The ADDY® Awards Gala was held on June 6, 2012 by the American Advertising Federation.

The award was presented to Beloved in the Corporate Identity ­– Stationery category for its innovative Fascination Cards for celebrated, Orlando-based public speaker and author, Sally Hogshead. The unique, interactive cards invite recipients to open a pull-tab in answer to a question, with answers inside the tabs corresponding with principles in Hogshead’s best-selling book, Fascinate.

“It’s an incredible privilege to be honored with such a prestigious national award alongside some of the biggest advertising agencies in the world,” said Beloved President and CEO, Wágner dos Santos. “The American Advertising Federation’s ADDY® Awards recognize the most creative solutions to client challenges in an increasingly volatile marketplace in which a great ad can make or break a product. Our hard work and dedication enabled the agency and our client, Sally Hogshead, to be recognized alongside some of the nation’s best work.”

Beloved reached the national competition after being recognized in both the local district levels. Among the distinguished group of 104 district winners across Florida, Puerto Rico, and the Caribbean, Beloved was the only company awarded a gold ADDY® Award and the only awarded agency in its Orlando market.