A collaboration between Disney Consumer Products and Disney Mobile has produced an new product, called "Appmates". The toy line consists of miniature sensor housing Disney / Pixar Cars 2 vehicles that are recognized as a unique footprint by the Cars 2 Appmates app, with no cable or Bluetooth connection required.
All kids need to do is place their favorite Appmates toy character, whether it's Lightning McQueen or Tow Mater, on the screen and play. You can explore, race or perform various tasks with the Appmates, with each toy unlocking various features specific to the character within the app. A packet of four vehicles costs $19.99, and the app, which is free, will be available from the iTunes app store from next month.