• AAF Orlando Presents Jane Maas

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    Jane Maas, who has been called the “real-life Peggy Olson,” will be visiting Orlando March 29 to speak at the Gallery at Avalon, presented by the American Advertising Federation.

    Ms. Maas has recently published a tell-all memoir that reveals what it was like to be an ad woman on Madison Avenue in the 60s and 70s -- an era of casual sex and professional serfdom-- in her immensely entertaining and bittersweet memoir, Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. The book tells the true story of what it was like for women in advertising in that era of rampant sex, three-martini lunches and overt sexism.

    Maas is one of the most respected names in advertising. She is best known for her creative direction of the "I Love New York” campaign, which changed the image of New York City and revitalized its tourism economy. As a Creative Director at Ogilvy & Mather, she worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.

    In 1989, Maas became president of the New York office of Earle Palmer Brown. Currently, she serves as a strategic and creative consultant to a number of international corporations, and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.

    Maas will be speaking at the Gallery at Avalon March 29, 2012 at 5:30 p.m., and she will be available for a book signing after the event. The general public is invited to attend. Ticket prices are $25, and are available at:


  • This Week Around the Egotist

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    If you haven't been checking out the other sites in the Egotist Network, here's what you've missed:

    Denver showed us a banner ad you can control with a smartphone.

    San Francisco posted about retro ads in the Mad Men issue of Newsweek.

    Des Moines found a video of a Red Bull sponsored base jump from Space.

  • Playboy: More Than Just a Centrefold

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    Y&R South Africa developed a campaign aimed at overcoming misconceptions about the Playboy brand.

    Although the publication has always placed a significant focus on intelligent journalism, publishing iconic interviews and in-depth features, there has been an uninformed local myth that readers will only be exposed to pictures of naked women.

    The campaign, featuring double entendres relating to deforestation, crack addiction and Silicon Valley, is being rolled out as an online campaign with print, billboard and digital to follow.

    Did we mention that we love this campaign?

  • Clients From Hell

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    Clients From Hell is a fun collection of anonymously contributed client horror stories from designers.

    One of our favorites:

    On the phone with a client discussing my latest project.
    CLIENT: Thank you so much! You have gone above and beyond!
    ME: (flattered) Oh…Thank you. That means a lot -
    CLIENT: Sorry, I was picking up my contacts and the woman brought them outside to me. How nice.

  • Agency Spotlight: Say It Loud

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    Today we kick off our Agency Spotlight series with Say It Loud.

    Julio Lima, Creative Activist, answered a few questions about his agency and creative life here in Orlando, FL.

  • Birdie!

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    A humorous Dutch car insurance spot.


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