Sorry, Night Ranger fans: the time hasn’t come. While CP+B released an “awesome mixtape” today, there’s no “Sister Christian” in sight. If it’s any consolation, the Producer's Mixtape is packaged in a Boogie Nights-era plastic cassette case that you 3D-print with a Maker Bot.
Rather than shrieky power ballads, the CP+B Producer's Mixtape kit contains tools that “Don’t Let Bad Work Happen” in the creation of any digital experience or product. The award-winning ad agency’s once-proprietary digital production guidelines are written on a handy set of cards that fit inside the cassette box. At the project’s Web site www.producersmixtape.com, sherbet neon text tells how the 11 cards are divided into checklists that pertain to pre-production (schedule, budget, vendors) and production (development, demos, QA & launch) items. Every piece is downloadable so anyone from web developers to ad agency interns and digital producers can use the kit. In fact, it was produced through a Creative Commons 3.0 license, so a company can edit the guide, make it their own and even slap a logo on it.
“The saying ‘Don't make the same mistake twice' is only useful to a single producer,” says CP+B’s EVP/Chief Digital Officer Ivan Perez-Armendariz. “As you scale to making great work with dozens and dozens of people, the mindset becomes 'Don't make an avoidable mistake even once.' That's what the Mixtape solves—making great work at scale with an army of super producers.”